Make your rewards obtainable and useful
The referral landing page is dedicated
Prominent referral program with dedicated links
Promotion through every business link
Promoting referral program at every happy moment with the customers
Experience optimization for referrers
Experience optimization for referred people
Once your referral program is ready, start working on its promotion and advertisement. Send out awareness email links so that the users can check out your referral program. Your referral program will not announce anything on its own until you give it a leeway to make it through the minds of your audience. Following are some ways through which you can find success in your referral program:
Make your rewards obtainable and useful
The factor that many businesses overlook is the reward system. Keep them obtainable and incentivized so that people are interested and also feel at ease when referring.
Incentivized rewards
Consider double-sided rewards so that both parties can have a reason to sign up with you. Let there be no bias to just one party.
Obtainable rewards
Make the referral goal threshold obtainable so that it is not hard for the referrer to try too hard only for a specific service from you.
Email your existing customers
Following are some ways that you can opt for:
Import your existing customers and add them as your referral program participants. Email them if you have enabled the welcome emails to allow your customers to have a unique referral link where they can start sharing it with their contacts.
A dedicated referral landing page will help you send any customer to grab the link after sign up. You can also use email blasts for promotion.
Remind your followers about your referral program by regular scheduling. Use tools like OneUp, HootSuite, for assistance.
The Referral landing page is dedicated
Let your users know the specifics of your referral program through a good and dedicated referral landing page to let the participants track their progress and stats through it.
Prominent referral program with dedicated links
Put some links and show some twinkly magic for your referral program. Following are some places where you can put up the links:
Header link
Footer link
Inline buttons
You can keep some options about where to take your user when they click on the link:
- dedicated links that direct users to the web page directly.
- for being creative, make an embedded button where they see the unique link to lead them to the web page where they can see their progress throughout.
Promotion through every business link
There are two types of links for this purpose:
Promotion emails
Update the email template, include the referral link in the footer, and remind the rewards whenever you have an email newsletter, welcome email series, etc.
Transactional emails
It is usually to notify about the events about to happen like the order confirmation and receipt emails.
Promoting referral program at every happy moment with the customers
Provide them the referral link to share with their relatives and friends too.
People are more likely to share when they have a good mood. Let the customer know about your referral program and get them convinced to share your referral link. Do this through an NPS survey and take in their reactions accordingly for deciding your next move.
Experience optimization for referrers
Rather than using a default message for everyone, give an interesting optimized link to the referrers. This way, the rest of the audience they refer will be interested in your services and business. Optimize your Share URLs for social sharing with graphic tags for optimal sharing.
You can use MetaTags for this purpose.
Experience optimization for referred people
Make your landing page very clear with good context on it. The referred person might be visiting your website for the first time. They need to know the reason why they should come to your platform. Never make the Share URL a sign-up page. Let the referred person know the services that you provide.
Personalization
To increase the sign-up chances, make it clear beforehand that you will be providing rewards to the referred person. Use JavaScript and make your Share URL a bit more heartwarming. Personalization always helps in increasing conversion rates.
Wait and watch
Type of referral program based on business and audience
Make your referral factors clean and clear. Depending upon factors, the audience and referral program will take time accordingly. Some referral programs will get heated up instantly, while others will take some time to catch some speed.
Size of participants
Keep track of the size of the participants for your referral program. When the time is right, let the right advocates who share and handle your business give your program a successful push. Till then, keep your referral program running.
Word of mouth potential unlocking
Look at the long-term sustainable growth you are getting. Keep making changes to keep your referral program engaging.
Conclusion
In the end, your referral program becomes a deciding factor whether your business will be a success or a failure. Engage with your audience, and let the users know about your referral program. Go freely and announce with your heart out about the referral program you have.
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