5 Easy Steps to Start Email Marketing
Follow these five steps to set up an effective email marketing strategy.
Email is the powerful medium of not only business communication but all online communication. The technology of email has been in our lives for forever now, but it’s not expected to go down any time sooner. In fact, studies show that email communication will have 4.3 billion users by 2023.
Email is an effective medium of communication for businesses that can help, generate leads with no complexities and little effort. Without a reliable plan, you might end up frustrating your customers and discourage them from engaging in your business.
But let’s first understand the meaning of email marketing.
What is Email Marketing?
Email marketing is communicating with all categories of your customers via email, which is already a used-to technology. It is one of the most effective and efficient steps of reaching out to customers. Emails can be sent to the customer for almost all kinds of promotion, branding, or marketing.
How to start email marketing?
Step 1: Pick an Email Marketing Provider
The initial step toward creating an effective email marketing strategy is picking a provider according to the needs of your business. There are a plethora of email marketing tools available online including MailChimp and Hubspot. They all offer a variety of features, so you can choose a steps that works best for your business. Before choosing an email marketing provider, determine the goals you will be targeting with the tool, any specific set of features you need, your audience size, and your budget for marketing. A reliable and efficient email marketing provider is recommended.
Step 2: Set Goals
Once you pick up an email marketing provider and start creating your new email marketing campaign, determine your email marketing and digital marketing goals. Establish benchmarks to track the success of your campaign. This step of brainstorming might include taking decisions on customer acquisition, overall budget, and how email marketing will boost your marketing strategy. Make your email marketing campaigns constrained to your target audience and make them purposeful. And it should be planned for a specific period of time and create the deliverables and content accordingly.
Step 3: Create the Contact list
A solid contact list is a prerequisite for an effective email marketing strategy. Add an email newsletter sign-up feature on your website, include an opt-in form on your website’s e-commerce section, and display opt-in forms on confirmations of orders and other customer surveys. Customers voluntarily willing to receive messages suggest that your campaign is going smoothly. Sending emails to the customers who have not opted in might bring out bad results or at least you’ll end up in their spam folder.
Step 4: Strategize your first campaign
Create your first campaign by setting specific and calculated goals and benchmarks. Also, make sure you strategize your email marketing campaign well to determine its success. The priority of your campaign should be to meet all your marketing goals. In the first step, select a good template design or create one to create an appealing message that revolves around your business. And keep the basic and advanced email strategies in minds such as subject line, open rates, and conversion rates.
Step 5: Test and Improvise
You cannot expect perfection at every steps in your Email marketing campaign. It persistently evolves, and It is important for you to keep yourself updated with the latest trends and changes. While publishing new campaigns, make sure you go thoroughly with different aspects of your email. This includes open rate, deliverability, conversion rate, and click-through rate. Keep tracking these milestones as you improvise your subject lines, design, and messaging timeline. As you practice more email marketing, you can improvise these aspects to create more efficient campaigns.