Lead generation is as important as referrals and reviews for the business growth of local agencies. The effectiveness of your sales team is identified through qualifying leads as, without them, it is difficult to convert new prospects.
Thus, If you’re an agency, it is important for you to know how to generate leads and practice them in a way that there is a constant flow of new leads.
In this blog, we’ll discuss the various strategies through which you can generate more leads and explore the sources of potential clients or customers.
5 Best Strategies for Generating Leads:
1. Social Media
Social media direct nature of persuasion works wonders for lead generation activities. Whether it is organic or paid, promotion on the right social media platforms gives amazing results.
The best possible social media platforms for lead generations are LinkedIn, Twitter, and Facebook. Let’s see how these social media channels are beneficial one by one:
1. LinkedIn:
This professional social media site is probably the best platform for targeting prospects. You can search for individuals and contact them directly. This is a more effective and less time-consuming way of generating leads. But if you don’t want to direct people away from the platform to another website or form page, the LinkedIn ads could auto-fill the user’s contact details on LinkedIn itself. This method makes the whole process of a lead generation more convenient.
LinkedIn’s product page feature allows marketers to gather referrals and reviews on their products and services. They can also embed a custom CTA in it such as demo request and contact sales form.
LinkedIn is getting more and more popular among professionals and other public as there are 15x more content impressions on its regular posts apart from the job postings. The platform is becoming a source of information and education for many users.
2. Twitter Ads
Twitter Like LinkedIn provides both substantial reach and customized targeting features.
Twitter is a great platform to generate leads using platform Cards or Carousels options. You can also target decision-makers and key personalities from the significant industries at Twitter.
3. Facebook Ads
Facebook Ads is not only significant for B2C marketing also for the B2B sector.
Facebook’s Lead Ads were created for this purpose and work in a similar way to LinkedIn’s Lead Gen Forms and can be used to offer a multitude of lead magnets, including:
Facebook Lead Ads work in a similar fashion to LinkedIn Lead Gen Forms. Facebook ads can be used to offer many lead magnets such as Interest generation forms, Newsletter sign-ups, Deals & Coupons, Product demos, etc.
2. Pay-Per-Click (PPC)
Another influential way of generating highly targeted leads is Google Search Ads. However, there are several factors that you need to keep in mind to succeed at this approach of lead generation.
Create an engaging ad copy, test and optimize it for better results
Do thorough keyword research. Let your user intent be accurate because every click is going to cost you money.
To avoid burning through your budget, Use an informed bid strategy
Your landing page should be relevant and engaging and should explicitly convey your offering in exchange for the sign-up
3. Local Media Ads and Listings
If your agency has a local or regional focus, or you specialize in traditional or offline marketing, then local media advertisements and listings are another great lead-generation strategy.
Local media advertisements or listings involve:
- Seeking exposure in local publications (online or offline) through sponsored content, paid to advertise, or even as a go-to expert.
- Reach out to local online or offline publications with the help of sponsored content, paid ads, or go-to experts.
- Get your website listed in the relevant directories.
- Target local SEO and make sure that your GMB or Google My Business is accurate and updated
4. SEO
SEO is the most direct, cheap, and reliable way of generating leads. But when it comes to generating leads through paid ads, it needs some brainstorming.
The SEO heavily depends on the quality of your content especially if your target market is niche-based. SEO takes time in showing the results of your efforts but it is one of the most effective ways of generating leads.
Once your content starts ranking with the help of SEO, you’ll create a constant flow of leads for you around the clock, and that too at no cost.
5. Agency Directories Listings
This is the most underrated method of lead generation. By listing your website at different directories, you enhance your visibility, build a reputation, and generate a constant flow of leads that will eventually generate revenue to grow your agency.
There are many agency directories where you can apply and get listed, including:
- Technology partner directories
- Third-Party directories
- Work showcase and award directories
Conclusion:
For 79% of business owners and marketers, generating relevant and quality leads is the goal. And creating quality content for the same is one of the biggest challenges faced by agencies. Lead generation could be a tough nut to crack for many agencies. But with effective strategy and informed decision-making, an agency can generate a flow of leads for itself. The aforementioned were some of the most used and effective methods that you can use to generate leads. If you’re an agency or a marketer, you should practice the mentioned strategies and lead generation methodologies and look for fruitful results in the long run.