You want maximum visits on your website – whatever the goal of your website is. Whether it entertains, informs, promotes your work, or sells products and services, you want it to rank on the top on SERPs. Basically, more website visitors means a bigger audience pool that you can count on.
But how do we make sure that your website ranks on the top?
From all the ways of driving traffic to your website, Search Engine Optimization (SEO) is the most effective. SEO is a bunch of techniques and strategies that help a website rank high on search engine optimization pages. These strategies are effective in increasing your website’s visibility, ranking, and thus, conversion.
No matter how heavy this term “Search Engine Optimization” sounds, there are many direct ways of improving your WordPress site’s SEO.
In this blog, we’ll dive into 5 SEO Techniques that you can implement to rank your website:
1. Choose your hosting provider wisely
Choosing a reliable hosting provider is the first and very important step in setting up an SEO-optimized site.
One of the factors that Google considers to rank the website on its SERPs is – Speed. A good host that can provide speed to your website can push your ranking to the top on SERPs. Google also takes into account the downtime that your site experiences. Also, Google gives boosts to the HTTPS sites, so you’ll want that too.
If you’ve not created a website yet, choose a reputed hosting provider that has excellent reviews and feedbacks. If you already have a website that is not performing that well, then you might want to switch your hosts with a better and reliable one.
2. Choose an SEO optimized Themes
Your theme plays one of the most important roles while creating a WordPress site. A theme is the overall look and feel of your website i.e appearance, layout, functionality, etc. And above all that, A theme also affects your website’s SEO. For instance, A theme affects the speed of your website. Also, how the theme was developed, meaning, clean code plays a vital role in ranking the website on SERPs.
Thus, while choosing a theme, pick up the one that is SEO Optimized or “SEO-friendly”. Go through the features of the themes and look for the features that are specially embedded to improve the SEO of your website.
3. Use a trustworthy SEO Plugin
To beginners who don’t about plugins, Plugins are small add-ons software that could be installed in a WordPress theme for overall better functioning. Plugins add new features and functionalities to your website. There are many different plugins for different functionality. For instance, there are several plugins for SEO too, the most popular one is Yoast SEO.
These plugins will guide you to optimize the overall content and backend of your website according to the search engine algorithms to rank better on the SERPs.
4. Heading Tags are Important!
It is very important that you use heading tags all over your content. While going through your website, the search engine crawlers look at how organized your site’s content is. The crawlers cannot make sense out of individual content. Thus, you can use formatting options including heading tags that would make it easier for the crawlers to understand. Not to mention, the better crawlers understand your content, the better your website’s ranking would be.
Headings break down your content into smaller and understandable content. Also, crawlers go through th heading s to understand the overall content on your page. So, do not forget to use WordPress’ heading options wisely and consistently all over your website.
5. Keywords is the Key
Keywords are the words or short phrases that describe your content’s essence. We embed those keywords in our content that is often searched by searchers online. For example, you picked the keyword “Digital Marketing” for a blog post that discusses the various forms of digital marketing. By using this keyword “Digital Marketing”, you’re supposing that a lot of searchers would type this keyword on the search boxes on search engines to get information about the various forms of digital marketing.
There are many ways of listing out a number of keywords. The easiest one is to go search for a keyword yourself on Google and then collect the related keywords from the bottom of the SERP. The keywords must be sprinkled all over your content including the topic, headings, and the body.
Good keywords research with decent keyword stuffing is a fine way of ranking your website on SERPs.
So, these were some techniques on how one can rank their website on SERPs with a good SEO Strategy. To know more about Growth engine flywheels, business growth, and SEO Topics like “How to use Keywords for an effective SEO”, visit Quaff media.