PLANNING
Planning is the first step towards any success. One needs to plan each and everything before execution, your plan doesn’t need to be bigger but significant. Social media needs a strategy and a method for boosting your presence. Small steps towards a big aim are okay if you dot brake chain of consistency. Create a task to post about 3 videos and 4 graphics per week and stick to it! You will get results in 3 months.
You can also use Hootsuite, Facebook business manager, buffer, etc. to schedule posts and to keep an eye on your insights and performance. You need to research and find your competitor, once you find them start analyzing their profiles and explore more things in which they are good at, learn from them.
ORGANIZING
Where to build our brand? every social media platform has its kind of audience and it is not necessary to go viral on Instagram, if you are providing quality content on education or in any academic field Linkedin would be a better place because they have an audience based on degrees and skills who are finding jobs and educating themselves for some reason. Organize your content according to the audience provided by different platforms.
ENGAGEMENT
After making plans, don’t just sit and wait, execute that plan with resources and team to handle. Be creative in your execution, graphics, videos, captions, team building, etc. because each and everything matters. Quality content will increase your engagement and will help you to grow. Never miss any dm, tag, mention, comment, etc. on your post. The rate of engagement you want on your profile should be equal to the rate of engagement you provide to their profile.
Create a chart and assign yourself how when and to whom you should engage? Give shoutouts and help others to grow too, create an organic environment on social media to keep your profile long-lasting!
KEEP RECORD
Keeping your notes on what you have posted and how it worked will help you to analyze and schedule the future post to perform better. Compare your insights with your competitors to improve yourself and get a step ahead of them, never repeat your and their mistakes. It won’t take much of your time. Just check out on total post per month, increase in followers, profile visitors, post engagement, etc. if you cannot analyze by yourself, try free websites for example Hootsuite, Google analytics, etc. Also, recording will help you reuse the most liked post differently.
HUSTLE
Hard work and dedication over years can help you to achieve your aim. Nobody will notice your work at an initial stage, you need to give some time and need to put in some effort. Never give up on your goals, keep hustling.
GET AUDIENCE NOT FOLLOWERS
You don’t need a huge no. of followers to build your profile, less but interactive audience is enough. At least 50% of your total followers should engage organically, you will automatically increase followers if you will focus on providing quality content. Create a relationship among followers don’t treat them like other people, don’t ignore them, they are the initial audience that will help you to grow.
STAY ACTIVE
Staying active on social media doesn’t mean you need to be online 24 hrs, 1 hour is enough for the whole day to keep a check on your profiles. Just bifurcate your 60 min in 10-10-10 in the morning for commenting; liking and engaging to new profiles in the morning + uploading a morning story, 20 min in posting and sharing new posts in the evening, and t last 10 min in replying to the engagement of your new post. You can adjust this bifurcation according to your niche and availability.