Amazon is known for its referral program success and how the digital platform makes its place in the marketplace. With many in-laid services, ranging from fashion to paramedics, the platform has made it the top choice of customers to turn to for online shopping. The liability and reach are commendable. And so following are some of the most important lessons that the Amazon Prime referral program gave that helped it to be at the top position it is in:
Emotion evoking visuals
Emotional marketing is the concept of using images or text, or visuals to get the users to be emotionally inclined to take action.
When customers attach themselves to the product emotionally, they are more bound to buy it and willing to spend more. Click To TweetAmazon Prime’s referral page is with emotion-evoking images that always have the users feel emotionally satisfied.
Personalized Referral Invites
Personalization helps to increase the number of sign-ups in a referral program. Suppose you got a friend who recommended you to buy a particular product from a website. Firstly, the message itself is personal, then your name and your friend’s name make it feel less auto-generated and gives a warm fuzzy feeling that directly attaches you to it.
Use CTA
Amazon Prime has a streamlined customer experience with optimized onboarding through user-friendly landing pages and engaging CTA buttons.
The reasons why CTAs in Amazon’s marketing materials are effective are:
Location
The location of CTA makes it even more visible for the users, making it hard to overlook, and that’s what helped the referral program to be so much successful. The location of CTA is also required to be as much contrasting and visible to the user as possible.
Contrast
Amazon makes its CTA more visible with contrasting color usage for the CTA and the background.
Clear Copy
You don’t need to say too little to make users attracted. Rather than helping, it might leave the users confused. Make it elaborated and understandable for the users.
Reach widened
The open-for-all strategy that Amazon Prime used made the participation rate spike up for it. Such a strategy helped it to reach widespread users, leading to a successful referral program. Users could choose the mode of sharing according to their convenience.
To have viral growth, use social share buttons to enhance the sharing options for the audience.
No desperation
No one likes pressure, and that’s why people turn to online shopping these days where there’s no such thing. But when some companies get way too pushy with their referral program, it makes them lose favor in the user’s eyes.
Let the customers choose what they want to do and respect it as it is.
5 Tips for Referral Program Promotion Click To Tweet
Let users feel like they are the controllers here and let them be the deciders.
Conclusion
☑ Use images that can help to trigger human emotions.
☑ Give Personalization a priority.
☑ Be clear as much as possible to avoid any confusion among the customers.
☑ Keep the referral program open for all so that the participation rate can increase.
☑ Desperation won’t take you anywhere, so don’t push it.