There are a number of social media websites for SEO. The reason, why these websites and platforms are included in this list, is because they are already very popular and rank high on SERPs. Many consumers nowadays first visit the social media of any brand before making the purchase from their websites.
Most consumers first visit the social media channels of these brands because these platforms provide a more personal experience to the consumer. Also, the response there is much quicker. Consumers make informed decisions based on what they see on social media.
But there are so many social media sites, what are the best websites or social media platforms for your website’s SEO. Following are the top 4 social media sites for the effective SEO of your website:
1. LinkedIn
The primary motive of marketers to use social media is to generate leads. LinkedIn is one of the most effective social media platforms for generating leads. As a matter of fact, LinkedIn is used as a marketing hub by 94% of B2B marketers. A majority of marketers use LinkedIn for lead generation.
LinkedIn aka the professional network is the top lead-generating site for B2B marketers. A lot of professionals and career aspirants choose LinkedIn for sales and conversions.
LinkedIn helps you get found on search result pages. You need to place the right keywords at the right places on your LinkedIn profile and the platform will help you get ranked on SERPs through its algorithm.
2. Medium
Now, not many of us take Medium as seriously as platforms like Instagram, Facebook, and LinkedIn; but you can use this platform if your target audience is constrained. If you want more reaches on your blog, Medium is one of the best ways of achieving that goal. Medium lets you post various kinds of content including personal stories, researched articles, short content, reshared content, etc.
Many articles at medium rank high on SERPs even for competitive keywords. According to the leading SEO tool, SEMrush traffic analytics, you can get an average of 258M visits per month on your content on Medium.
3. Twitter
Like other popular social media sites, Twitter is an amazing medium for SEO. The better content you share on Twitter, the more it would be shared and the more Twitter will help it on getting ranked on SERPs.
The deal with Twitter is that your content would be pushed up on the feed only if you post quality content. More engaging and interactive content gets ranked through Twitter. Also on Twitter, never forget to use relevant hashtags to boost the visibility of your content. Hashtags help people find your content easily and generate traffic.
Tweet frequently but don’t spam. Try bringing organic traffic to your profile with quality content. Google uses engagement as a meter to rank your website.
4. Quora
How many times does this happen that you search for a question online and the first website that appears is Quora? Quora is an amazing platform for answering open-ended questions that are not usually explicitly answered in well-structured blogs. Quora provides personalized, opinionated, and experienced answers by the general public to searchers’ matters of interest. Though this medium doesn’t look as glorified and sorted as other platforms, It is quite useful and popular.
Another great use of Quora is for backlinking. By answering shortly the user’s query, you can provide the referenced link to your website or blog post. This will directly helo your website to get more visits.