Top 5 Emerging eCommerce Trends of 2022
2021 has been like a roller coaster ride for most of the business owners and marketers out there. From technology advancements to the challenges of keeping supply chains running, last year kept the entrepreneurs and marketers on the edge of their seats. So, If you’re a marketer and you want to make sure that you are not getting all weary in running behind those “trends“, keep reading this blog.
Following are some of the emerging trends that might take over the internet in the upcoming months. To make sure you’re staying ahead of the curve, let’s discuss the top five emerging eCommerce trends of 2022.
Top 5 emerging trends of 2022
1. Demand for the Sustainable
Regardless of how lethargically, world leaders are taking decisions at successive Climate Summits, consumers are doing the best they can by choosing sustainable products and brands. They are sure about the dark future that awaits us if businesses continue their unsustainable means of operations.
The younger audience is more awake about sustainability and they are coming with their own ventures supported by their fellow peers. Sustainable development is taking place in the trending topics and will skyrocket as we go through 2022.
2. The Return of Vintage
Upcycling, Vintage, and Second-hand items are becoming the new cool in today’s business world. This trend is sure to impact the eCommerce market in 2022. The ripple has already started.
Businesses dealing in second-hand products have seen tremendous success in the past year and this kind of business is constantly rising. The two leading ventures dealing in second-hand clothing are Poshmark and Depop. These two have seen tremendous growth in their second-hand products business.
In fact, all sorts of retailers are adding a used-merch in their product line seeing the popularity of reused clothing. Even giant corporations like Zalando and IKEA have already extended second-hand sections and give rewards for recycling. Companies like H&M have a dedicated section for recycling old clothes.
Electronic giants like Apple and Bestbuy provide offers on refurbished goods that give the customer a variety of products to choose from.
eCommerce business aspirants can leverage this upcycling trend to establish a lucrative business.
3. The reign of Crypto
Cryptocurrency has always been present in the market but has been avoided because of its volatility and complexity. But now it seems crypto is taking over the market and more & more people are willing to invest in cryptocurrency.
Various Cryptocurrency websites have seen massive traffic on their platforms in the past few years. These websites are growing in multi-folds and this is an obvious sign that cryptocurrency is ahead of the 2022 trends curve.
Decentralized finance is gaining trust in almost every market. Large banks and online payment & transactions platforms have started offering cryptocurrency within their offerings. PayPal and Visa are a few to count.
In fact, various governments have started creating their own cryptocurrencies. Government such as the Salvadoran government has even executed cryptocurrency as their official form of payment.
If you are in the eCommerce business and want to stay ahead with the trends, start gaining expertise in blockchain and cryptocurrency.
4. Delivery is Still on Top
Home delivery services are growing multifold. In the pandemic, providing goods to people at their doorstep was not only a feature but also became a need. Fast and convenient delivery is considered as one of the requisites in today’s eCommerce businesses.
The younger generation demands more flexible and fast delivery of the products and services by the companies. Companies are constantly brainstorming to come up with ideas to meet this need of today’s generation. You must have heard about companies offering “same-day delivery” options. Companies like Ulta Beauty and Doordash are partnering to provide top-notch delivery services to customers.
It is very obvious for eCommerce businesses to come up with ideas and resources to provide as convenient and fast delivery charges as they could be. If you want to step up in the eCommerce trend? Gear up your delivery game.
5. The Millenial's Favourite - D2C Direct Sales
As we see the rise of eCommerce, businesses are gearing up with the strategy of selling directly to consumers, eventually clearing the series of retailers and intermediaries. AKA – D2C trade, or “direct to the consumer.”
Over the past five years, the idea of “Direct to Customers” sales are constantly being adopted by businesses worldwide. The monthly Keyword Volume of 880 has raised to a whopping 4.4K in a few months.
Leveraging the facilities of the online stores, manufacturers and wholesalers are taking over D2C Sales. Not to mention, It is normal for big brands to avoid massive trading platforms like Amazon because they are already doing great with their online stores. For example, Nike no more uses Amazon and eBay as Nike has its own online store.
With these factors in mind, there’s no question this trend will continue into 2022.
The reason why D2C is gaining so much popularity is that It allows customers to shop at lower prices and gives companies huge profits. So, no doubt, D2C direct sales is the fresh trend that will flourish in 2022 too.