Best 5 Marketing Trends Tools
There are plenty of trend tools on the current market that can provide helpful trending data. Some tools provide real-time data; others track trends over time. Here are a few trending data tools to add to your toolbox:
Trend research means searching for the topics, phrases, content, or products that are currently generating the most interest among the target audience. Trend research helps you provide factual data on what’s trending so that you avoid guesswork and focus on the marketing of your website.
There are a number of research tools that can help you find relevant and trending information online. With these tools, you can track current trends data or trend data over a period of time. Here is a list of top tools that you need for good trend research:
1. Semrush Market Explorer
Semrush being one of the best companies for SEO practices provides this amazing tool for trend research. This tool provides you the visual data on the current market trend based on your selected country. You can use this tool to analyze your target audience demographics, your competitors, provide you an estimate on current market share, and many other features.
You can find a list of competitors with the help of the Semrush Market Explore tool. Not only this, you get an overview of key players in the market, trending keywords, and traffic trends.
2. Google Trends
If you’re looking for a free and full-fledged tool for identifying the top trends then you can go for Google Trends. One of the key aspects of developing content for websites and social media platforms is Keyword research. It displays keywords and key phrases that people are actively searching for and the terms and phrases that can bring out the most engagement.
This tool too helps in getting the data on the basis of countries, regions, or even sub-regions. Tracking the trends regionally can help you create an effective content strategy for your website.
3. YouTube Trending Topics
Youtube is the top-notch platform for content generation and it has been dominating the quality content for a long time now. You can leverage this platform’s trends to identify the content for your website.
On youtube, you should closely examine your competitors and the influencers that are working with them. Also, check out the YouTubers who are establishing the content trends and see if they have an impact on your target market.
You can use the Youtube Trend tool to collect trending content data for executing a better content strategy. To see what’s trending on youtube, visit youtube.com/feed/trending. You can even check the trending data based on different categories such as music, gaming, and film.
4. Pinterest Trends
Pinterest has successfully become one of the main players in the digital marketing field. It is slowly gaining space in the important marketing strategies of various businesses. Pinterest has over 454 million active monthly users worldwide, and thus, one can not ignore the potential it has to impact the marketing scenario of any business.
Searchers can look at weekly trends on Pinterest’s website. Businesses can leverage this facility to see if they could share their products or services based on or revolving around the most popular imagery of the week.
Pinterest even takes a step further from the other platforms and displays this quirky feature named “Pinterest Predicts”. This facility is where Pinterest provides a list of future trends that might take over in the coming months.
5. Instagram Trends
Due to the massive inflow of content each day on Instagram, Tracking the trends on the platform seems to be a tough nut to crack.
So, the quickest and simplest way of seeing what’s trending on Instagram is to search for hashtags related to your business. So, If you’re a digital marketing company, you can search the hashtag #Digitalmarketing or #contentmarketing to see what’s trending related to your field. Also, you should analyze posts and see how they use hashtags and related hashtags.
Instagram itself suggests accounts and topics based on what’s trending on their platform. Always use relevant hashtags because Instagram recognizes them and recommends them to other users.