Introduction
Influencer Marketing is gaining significance over time and it’s getting currently essential to any company that wants to increase its products and services visibility as well as be suitable to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and the maturity is doing so formally.
In this blog, we will know the most habituated platforms where the utmost influencers are available following their type of activities and the sectors they operate in.
Media Platforms used by Influencers
Social Media
Social media platforms like Instagram, Twitter, You Tube and Facebook are popular choices for influencer marketing, as they offer a large and highly engaged audience.
Influencers can create sponsored posts, stories, or other types of content on these platforms to promote products or services.
Video sharing platforms:
Video-sharing platforms like YouTube, TikTok, and Vimeo can be effective for influencer marketing, particularly for brands that are looking to promote visual or video-based content.
Youtuber Desi Perkins who makes makeup and beauty treatments tutorials with celebrities such as Kim Kardashian. Her channel counts 3 millions subscribers.
Influencers can create sponsored videos or product reviews on these platforms to promote products or services.
Blogs and websites:
Influencers who operate their own blogs or websites can use these platforms to promote products or services in the form of sponsored posts or reviews. This can be an effective way for brands to reach a targeted audience within a specific niche or industry.
1. Amit Agarwal
He is one of the most popular Indian bloggers and an IT professional who graduated in computer science from IIT Roorkee and worked at Goldman Sachs. His blogging career is from when he posted blogs about the how-to guide on technology and other technology-related blogs on his site Labnol.org. He is one of the first professional bloggers in India, and his blogs are a massive success. The main source of his revenue generation from a blog is affiliate marketing. He has numerous publications such as CNBC TV18, Forbes, India Today, etc., and also works as a columnist for Wall Street Journal. His estimated revenue per month is about $30000.
2. Shardha Sharma
She is one of the most impressive female bloggers in India who started a famous media website, “Your Story“. Earlier she used to work at CNBC TV18 and Times of India. She originally belongs to Patna and currently living in Bangalore. Shardha has gained popularity and success in a very short period; she started her site in 2008 and has published about 15k stories on her website. 1.6 million people follow her on Facebook, and also got placed on the list of 500 LinkedIn Influencers worldwide.
Lynda.com is an online learning resource through which users can develop their skills in a variety of subjects – from audio and music to design and photography. In addition to this, users can get useful tutorials on marketing, project management, technology, and more. Lynda.com was acquired by LinkedIn in April 2015 for $1.5 billion.
https://www.instagram.com/reel/Cmq6KQiquCj
Email newsletters:
Influencers who have a large email list can use their newsletters to promote products or services to their subscribers. This can be an effective way for brands to reach a targeted audience in a more personal way.
Take a look at how Morning Brew keeps a steady stream of engaged readers through a cohesive balance of copy and images.
Conclusion
For Influencer Marketing there is no single written rule. There are many ways to plan a strategy and not all profiles can be found on the same social media platform. It is important that brands know perfectly their core businesses and turn into platforms like ours to strengthen their strategies through which social media and influencers can make a difference.