Introduction
The influencer marketing assiduity is roaring, and marketers are doubling down on patronized content by the billions. A whopping 80 marketers find influencer marketing effective, and nearly 2/3 are adding influencer marketing budgets this time.
As further marketers dive headfirst into influencer marketing, it helps to study successful influencer marketing juggernauts as a design. These case studies were culled for their unique creative approach, strong performance, and precious perceptivity on erecting unique influence Juggernauts.
Influencer campaigns not only put your brand in front of new audiences and boost your reputation. This kind of marketing is still effective. But if you want to drive your customers’ purchase decisions, you’ve got to do more than hire Kim Kardashian to sell diet pills. Influencer marketing is a tool, and like any other tool, you’ve got to wield it to get results.
Examples of Successful marketing Campaigns
Here are a few examples of successful influencer marketing campaigns that have been reported on in the media:
Calvin Klein:
In 2018, Calvin Klein partnered with a number of influential celebrities and influencers to promote its #mycalvins campaign on social media. The campaign, which featured a series of sponsored posts and videos, was widely successful and helped to boost the brand’s sales and social media engagement. This time there was no need for large-scale advertisements; but simply the profile of some big-name celebrities and the hashtag #MyCalvins to capture the world’s attention.
Calvin’s digital campaign through Instagram asked celebrities to show themselves wearing Calvin Klein apparel with the campaign line – I _____ in #MyCalvin. Impressive names like Justin Bieber, Kendrick Lamar, Joey Bada$, Abbey Lee, Miranda Kerr, and Kendall Jenner took part in the campaign, filling in the blanks to personalize blanks each image.
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After just four months of the tag launching there were more than 4.5 million interactions between celebrities, influencers and brand-posted content. Iggy Azalea reached 108k likes on her #MyCalvins post, and Miranda Kerr racked up 191k likes but no one flaunts it better than Bieber’s post with 1.6 million likes.
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Airbnb:
Airbnb has used influencer marketing to promote its products and services on several occasions, including a campaign in 2015 in which it partnered with a number of influencers to create sponsored content promoting its vacation rental properties.
The brand leveraged the power of creative influencer marketing strategies and invited journalists, bloggers, YouTubers, podcasters and Instagram stars to the event.
In 2015, Airbnb hosted a ‘floating house’ publicity stunt on the Thames River in London with a variety of related events including a #FloatingHouseParty. In this, attendees were encouraged to live stream, take pictures and splash the night all over social media.
The resultant coverage turned out to be massive. The 340 press pieces in the UK alone, translated into over 70,000-page hits, 10,000 new users, and more than 200 million social impressions!
Airbnb also leverages the impact of celebrity stays.
The campaign, which was promoted on social media, was widely successful and helped to drive bookings and engagement for the brand.
AirBnB constructed a floating house and launched it on the Thames. For five days, the house sailed along the river before docking at Putney Pier on a Friday. Here, competition winners were able to spend the night.
The advertising stunt was cooked up to coincide with new legislation allowing London homeowners to rent out their accommodation for up to 90 days of the year. It was a risky move that could easily have gone very wrong.
Ruddy Marvelous! #FloatingHouse #sunrise #Putney #rowing @Airbnb @Airbnb_uk pic.twitter.com/TCvtbSR51n
— Amy Fenton (@amyfenton) May 22, 2015
Over the course of five days, AirBnB generated as much publicity around the house as possible, inviting bloggers, journalists, and Instagram stars to visit the house, take pictures and publish articles. They held a number of events along the house’s course. Hosted a house party which prompted the hashtag #FloatingHouseParty – proving that PR and social go hand in hand.
AirBnB's Indian Campaign
Specifically, in India, Airbnb launched the ‘That’s why we Airbnb’ campaign in 2019. The aim here was two-fold, the first one was obviously to spread the word about Airbnb in India. But, the second one was to showcase the fact that even when you’re away from home, you can have your freedom, just like you would at home. The campaign was executed beautifully, we recommend you take a look at the videos below.
Starbucks:
Starbucks has used influencer marketing to promote its products on several occasions, including a campaign in 2017. In this campaign, it partnered with a number of influencers to create sponsored content promoting its new #RedCups for the Christmas season. The campaign, which was promoted on social media, was widely successful and helped to drive sales and engagement for the brand.
We crafted coffee. You made it art. Cups warm a hand, beauty warms the heart. #RedCups pic.twitter.com/3QmdvoNM0S
— Starbucks Coffee (@Starbucks) November 10, 2016
Starbucks reached out to imaginative illustrators and asked them to share their thoughts over a holiday cup in order to kickstart the social campaign. Following are a few of the influencers that Starbucks has ties to:
Collaboration with artists
Heather Rooney is a well-known YouTuber with more than a million subscribers who is a self-taught illustrator. We can observe from her demographic information that 64% of her audience is very active in design, painting, and drawing.
Sam Larson is an intriguing Portland-based artist. His passion for painting coffee cups is evident when examining some of his most popular works. More than a third of his audience consists of other musicians.
Kelly Klapstein, a calligrapher. Tens of thousands of people watch the lettering films that Kelly broadcasts on her well-liked Instagram page.
Renowned animator Pinot Ichwandardi. Pinot’s experience working at the digital agency Vayner Media has given him a thorough understanding of the marketing sector. The bulk of his audience members enjoys painting, sketching, and animation.