Tactic 1: Control the side that seems the hardest Tactic 2: Appeal to a niche and repeat it Tactic 3: Gain control of the most valuable side Tactic 4: Use automation to make the supply look bigger Tactic 5: Build up of one side as an email list Tactic 6: Hosting parties, meetups, and …
19 Tactics to Solve The Chicken-Or-Egg Problem and Grow Your Marketplace Read More »
Doing things that don’t scale Use data to derisk your proposition Make sure you understand your user’s key priorities and KPIs and build accordingly Build for single-player mode Capitalize on existing relationships, don’t try to disintermediate them Be flexible and constantly iterate Make sure you get the organizational design right Do things that don’t scale …
7 Hacks for Building and Scaling B2B Marketplaces Read More »
Content Marketing Made Simple Why invest in content marketing? Examples of successful content marketing Importance of investing in content marketing Creating a content strategy Building an audience Written word Blogging SEO Copywriting Become obsessed with your headlines. Write to a specific person. Maintain simplicity. Email List building Automation Newsletter Recap Podcasting Launching your podcast Choosing …
Why do managed marketplaces matter? Regulated services marketplaces: factors to consider Risks of unlicensed supply and consumer acceptance Licensing requirements: The challenge. Industry satisfaction and NPS Opening doors for lower prices Latent demand: How large could the industry be? Availability of underutilized assets to unlock supply Tailwinds around regulatory reform Where are the opportunities? Cottage …
8 Things To Consider When Building Managed Marketplace Companies Read More »
What is a search to fill? Type of marketplace How to measure the search to fill? Time to fill Pivoting on Geography How to improve the fill ratio? Conclusion What is a search to fill? In busy marketplaces, the “search to fill” or “fill ratio” is a crucial metric that must be tracked and maintained. …
Introduction Create a managed environment Invest in your interface Provide social proof Introduction In the modern marketing era, a correct strategy may take you from rags to riches. Similarly, one wrong step may lead to the collapse of your company. There are uncountable registered businesses throughout the globe still only a handful of them pave …
How Modern Marketplaces like Uber and Airbnb build trust to achieve liquidity Read More »
SCALE MARGIN MOMENTUM ACTIVITY ENGAGEMENT RETENTION CONCENTRATION ACQUISITION ROI CASH Market places are a lot powerful. They have taken our economy by storm through all different modes of how a marketplace works. From having the goods and services discovered to get them priced and finally delivered to the consumer, the marketplace makes it all happen …
How B2B marketplaces are changing procurement Covid-19 as one more trigger event Horizontal procurement solution in the past Entering Vertical procurement solution Time to build Changing Procurement Process at B2B Marketplaces Covid-19 hit everywhere unexpectedly, Unveiling that companies are not well prepared for the disturbance in their supply chain and are re-evaluating how to obtain …
Market Fragmentation Nature of Engagement CASE STUDIES Role of Engagement The Marketplace Matrix Tier-1 Marketplaces Tier-2 Marketplaces Tier-3 Marketplaces Impact of SaaS Integration Conclusion You must have wondered why only some marketplaces with the seemingly same functionality flourish whereas the others collapse in the wake of competition. What are some of the main factors which …
Seller/Supplier Metrics Buyer Metrics Conclusion We understand that every marketplace has a different theme and purpose, but the sole core of every market is the same. Every marketplace has a seller and a buyer where it acts as the medium of bringing them together. OVERALL MARKETPLACE METRICS Gross merchandise volume, also called GMV, is the …
