They say, the best things in the world are free, and so is SEO.
SEO is one of the most effective marketing practices that show positive ROI. In fact, the average conversion rate from the organic reach is 2.8%, which is significant.
Thus, SEO proves to be one of the most effective and efficient ways of increasing your website’s revenue along with conversions and revenue.
However, with the changing and challenging algorithms used by Google and other Search Engines, It is not a cakewalk to execute SEO.
Since SEO is undertaken as the technical process to drive traffic, It could be considered under the project management category. Still, not sure how SEO is related to Project Management. Let’s understand the meaning of SEO Project Management.
What is SEO Project Management?
SEO Project management means intelligently deploying time, workforce, and tools to deliver SEO-driven results with the help of planned and predefined process methodologies.
SEO project management identifies and distributes the available resources needed for the analysis of the website, content editing, keyword mapping, Website optimization, UI editing, protecting backlinks, and audience data analysis. Apart from that, SEO project management integrates all the efforts made to achieve the collective goal.
Since SEO is a comprehensive activity comprising different expertise, SEO project management helps in easing the interdependence between different departments. SEO projects are complex and often work on shared resources, in such cases, it becomes extremely important for the agencies to have an SEO project management plan.
Basically, SEO project management is about integrating the team efforts and guiding the team members to work smoothly through goals, resources, and workflows to accomplish the goals effectively and efficiently.
So, now you know that a planned-out SEO project management can help you gain more results at reduced costs. But how do we utilize an SEO project? Keep reading to explore the 5 Best tips for executing project management for SEO agencies.
Best 5 Tips for Project Management for SEO Agencies:
1. Project Inception
This is the prior stage of project management where you interact with the client. For no scope of doubts or miscommunication, discuss a comprehensive list of topics and queries with the client. Be precise while giving the deadlines to your project. Try understanding the client and his or her requirements as much as you can. After all, as a project manager, you want to drive the best results for your clients. Keep a record of your communication. List out the points thoroughly. Maintain a document for future references. Once done with the meeting with your client, schedule your tasks and set short and long-term goals.
2. Plan out well
If you don’t plan out well in advance, you never know when your SEO strategy will get all complicated and messed up. SEO strategy needs a great level of expertise. So, to achieve your goals, you need to have a clear-cut action plan. Create a documented SEO PLan, so that you don’t end up like the world’s 70% of companies that fail to deliver at least 1 project in a year.
3. Have a Transparent Conversation
The key to the effective execution of SEO strategy is transparent conversation. Regular and frequent communication with your teammates and clients lets you have a clear understanding of the project and the client’s requirements. Depending on your workflow, schedule a daily or weekly meeting with your time and a weekly or fortnightly meeting with your client. To save your time, keep your meeting short, crisp, and to the point.
4. Develop a precise timeline and clear workflow
A timeline is the foundational need of any project. A timeline consists of tasks assigned to a team member along with the deadline. A pre-defined and practical timeline ensures fast delivery, lesser risk, better productivity, and progress tracking. This will ensure that your projects are not being delayed and the workflow is going smoothly.
5. Anticipate the Roadblocks
Roadblocks can quite literally stop you in your tracks. Identifying these roadblocks and responding to challenges is a significant component of project management. Whatever the roadblock is, project managers are the closest to being able to identify them, and it is their role to do something about it.
For example, a team member who usually works on content optimization becomes ill. A project manager can quickly seek help from a different team or an external freelancer.
Roadblocks can mess up the whole workflow of the project. Mostly, roadblocks are recurring and with your experience, you can identify them. Positively responding to challenges is a hack that is needed in project management.
For example, any of your team members can fall ill. In this case, a project manager should have a plan b ready that is seeking services from external resources such as freelancers.
So, these were some of the important points that you must follow to execute an effective SEO Project management strategy. To know more about insightful strategies, tips, and tricks used in the business industry, visit Quaff Media Blogs.