Content Led Growth

content led growth

Content Marketing Made Simple

Content Marketing Made Simple Why invest in content marketing? Examples of successful content marketing Importance of investing in content marketing Creating a content strategy Building an audience Written word Blogging SEO Copywriting Become obsessed with your headlines. Write to a specific person. Maintain simplicity. Email List building Automation Newsletter Recap Podcasting Launching your podcast Choosing …

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Conversion

Conversion Rate Optimization

Conversion rate optimization: How to turn traffic into sales? Customer Research Improve Your Product or Service E-commerce Business SaaS Business Service Business Analyze your Traffic Generation strategy Optimize your current funnel Homepage Pricing pages (SaaS Service) Product/Checkout pages (e-commerce) Blog posts Pop-ups Re-engage with your visitor Start converting now Conversion rate optimization: How to turn …

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landing

Landing Page Optimization

Landing Page Optimization Different types of landing pages Squeeze page Lead capture page Splash Page Long-Form Landing Page 404 error pages Unsubscribe/Cancel page Thank you page Landing page best practices Provide a clear call to action (CTA) Show how it works Minimize distraction Provide benefit/ avoid plan Make it mobile-friendly Maintain consistent messaging/branding A/B testing …

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blogging

The Ultimate Blogging Guide

Finding a niche Setting up your blog Generating blog post (content) ideas Forums Competitor analysis Keyword Research Narrowing down your topics Creating search engine optimized blogs Improve your load time Improve scannability Provide more depth (when relevant) Include expert quotes Promoting your blog posts Leverage Influencers Paid Advertising Link Building Are you ready to start …

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Copy

Mastering Effective Copywriting

Utilize the advantages of your product Take advantage of your competitors’ weaknesses Know your audience W.I.I.F.M. (What’s In It for Me?) communication Concentrate on “you” not “us” Recognize your medium Avoid Too Much Information (T.M.I.) Include a call to action in your message. Avoid legal altercations Proofread It’s That Easy Mastering Effective Copywriting Understanding the …

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