Make an Influencer list and keep everything organized
Give without asking: DM& Emails
Send you products quickly & easily
Making unboxing memorable and personalized
Follow up and permission for usage rights
Prepare the content for your ad account
Run ads as influencer marketing campaigns
Organize, tag, define the relationship
Introduction
In the modern world of social media, people can grow from scratch to fame and from dust to riches, all with the power of influence. And such is the area of influencer marketing. Influencer marketing is not that easy. Direct messaging someone is like sending an email. You don’t want it to be too long or way too short because if your DM leaves a bad impression, it will get lost among many other DMs. So, how do you get started, and what are the things you should keep in mind?
Here are 10-steps you can follow for best results:
1. Make an influencer list & keep everything organized
Being a marketing agency, we get the opportunity to identify 300-500 influencers on behalf of our clients. It might take you days or even weeks to get solid 25-30 influencers. But in the beginning, you don’t have to go this big.
This strategy applies to one or 1000 influencers. Before you reach out to someone, get everything in an organized way. You can use Google sheets (like the influencer outreach List: seeding template). Once you get all the potential contacts, you can go to CRM or any other platform.
2. Give without asking: DMs & Emails
You don’t want to have a bad impression while they read your message. Keep everything simple, don’t put too many conditions. Not asking anything in return is the way to go.
In short, provide these three things:
- Get to the point
Who you are and what you do.
- Why you are contacting them
To send them your products.
- How they can connect to you and get the products
Always use the phrase “no strings attached”
To make them feel better, you can reassure them you aren’t asking for anything in return. You can end the conversation by asking for their address. If you get the address, you get the influencer.
3. Send your products quickly & easily
Sending your product might be the most challenging part because not everyone has their logistics.
Even after getting the influencer’s address and everything, you have to arrange a third-party logistics provider. And this can be a bit exasperating.
But we got you covered. The Kynship influencer seeding App provides the solution to your logistics problem. You can send your product easily and efficiently from within your Shopify e-commerce platform.
4. Make unboxing memorable and personalized
There is a very satisfying trend on social media among influencers where they organically endorse products through unboxing. Unboxing is the process where one unboxes a product for the first time. The unboxing is something that not only brings loads of audience but is also quick and casual. Also, the personalized customization makes both the influencer and the audience feel satisfied with it.
5. Track the organic posts
To be on social media from day to night, checking up on the endorsed influencers from time to time if they have posted about your product is something that is not desirable. Also, it’s not ethical as it might seem like stalking the other party. So to be able to know whether your product has been organically posted about or not, use MightyScout that helps to track Instagram influencers. But it’s now increasing its reach to all social platforms.
For this, upload the influencers into MightyScout to track whether they post or not in the form of stories, testimonials, product reviews, giveaways, and unboxing.
6. Follow up and permission for usage rights
Having your business be organically posted is one thing, the ability to repurpose that content in sponsored ads is another. It’s not only required to have a healthy personal relationship, but it is also necessary for a legally bound healthy relationship.
It’s worth spending some bucks if you can get a 30/60 or even 90 days of usage of ownership of an influencer’s content.
7. Prepare the content for your Ad account
Once you have the consented content and the influencer list from MightyScout, you can download the content. Then you can make it appropriately reformatted according to the platform you are advertising on.
Add caption at proper places since about 92% of the audience watches such ads without sounds.
Example: Facebook has an auto-captioning tool that is made available for this purpose. For formatting and editing, use tools like VEED or Kapwing.
Remember not to overlay the content with graphics and branding because people prefer the content to be as native and raw as possible. It is one of the deciding factors for proving the ingenuity of the ad.
8. Run Ads as Influencer Marketing Campaign
After your strategically designed eye-catchy influencer content is ready to serve, you are good to leap. The steepness of its performance graph depends upon AIDA (Attention, Interest, Desire, Action).
Just make sure that your content is efficient and captivating and leave the remaining stress on Facebook. You merely have to pass your influencer content through various stages of the funnel. It’s when Facebook’s Machine Learning Algorithm comes into action. This adept mechanism assesses and judges the perfect location for the efficacious optimization of your piece.
It targets the perfect audience according to the product and thus increases the average watch time and CTR. More or less, you get guaranteed success far beyond the Return On Ad Spend (ROAS).
9. Organize, Tag, Define the Relationship
After the implementation of the marketing strategy, analyze how different influencers responded to your campaign. Undoubtedly, to grow positively, you need to identify your relationships with various groups for planning your future milestones.
Let’s categorize these influencers into three groups:
- Responded positively but didn’t share
Try to target this group once more with some innovative and attractive schemes.
Offer them some free products and robust deals to look at how they respond this time.
- Produced great content
These are the powerful and efficient Influencers who have the potential to take your marketing agency to new heights. You’ll surely want to strengthen your relationship with them and look forward to work with them as official creators. Offer this group more products and opportunities to show your gratitude towards them. Expect a positive response from their side and try to grab the best deal.
- Granted usage rights and let you run Ads
It is the best possible response that you expect from influencers. Show your warm gratitude towards them and tell them how much you value them as a brand representative. Offer them more products and try to deepen your business relationships with them. Ask them for an official contract and offer generous discounts and services to promote their followers.
10. Analyze, and then get right back to it
Create, implement, analyze and then repeat what works perfectly for you.
- Enthusiastic groups
Mark the groups who consistently gave an affirmative and enthusiastic response. Send them more products of those categories. You may pat your back because your strategy targeted the perfect audience and fetched trustworthy clients.
- Most popular content
Identify the kind of user-generated content which targets the maximum number of people. Is it unboxing, testimonials, reels, or graphics? You must assess their performance from time to time. Creative testing enhances the reach of your advertisements. As you now know what works excellent, you may bring out more of such freshly brewed content.
- Contacting Major Influencer
If numerous minor influencers are interested in your services, there are active chances that some major influencers may also like your work. You may identify those powerful and persuasive influencers with over 500k followers and try to contact them via Direct Messages (DMs) or e-mails.
BOTTOMLINE
It has broader content and far better reach than conventional marketing techniques. So what are you waiting for? If you want to grow your business and want to explore a whole new world of new-age marketing then there’s only one answer “Influencer Marketing”