smm cvr

Finding a Social Media Manager – How to Decide Which One to Hire?

Social Media / By

Hiring a social media manager?

So, What is a social media manager?

The need for a social media manager-

  1. Your business lacks specialized social media awareness
  2. Your current social appearance is underwhelming
  3. You’re excited to scale your business’ marketing campaigns

Hiring a social media manager, step-by-step-

  1. Curate, plan and manage your content calendar
  2. Build your brand identity
  3. Keep track of social media trends
  4. Engage followers on social media
  5. Support promotional purposes and campaigns

How to choose the best social media manager for your business

  1. Request to see their portfolio or records
  2. Get details on how they measure accomplishment
  3. Give a difficult situation and ask how they would handle it
  4. Ask to describe how they perceive your brand’s voice

Hiring a social media manager?

Since the position is arguably more crucial than ever for modern marketing teams.

From generating leads and community-building, to ads and PR, the responsibilities of a social media marketer can’t be treated as a reconsideration.

That’s precisely why so many businesses are introducing SMMs on board and looking more strictly at the importance of the role.

This means you can’t pick just anyone. You need someone with specific knowledge and the correct skillset.

In this blog, we’ll highlight how to hire a social media manager and suggestions for spotting top-tier talent.

So, What is a social media manager?

A social media manager is accountable for posting as a brand account for any given network. They assist as the voice of the brand with responsibilities including:

  • Day-to-day posts, replies, and customary content strategy
  • Maintaining their brand’s character and values while socializing with customers
  • Adjusting their content tactics with big-picture and specific marketing goals, collaborating with marketing team members on aims and KPIs

The role is the linchpin of any social media team but may also assist as a kind of man-of-all-work for companies with small or solo marketing departments.

The need for a social media manager-

Your business lacks specialized social media awareness

Now that we know what social media managers do, let’s discuss why you’d need to hire one.

Companies that do social media marketing well don’t arise by luck.

Next, the knowledge to drive engagement and ad clicks requires a specialized skill set.

Although the skills of email or content marketers might overlay with social media, they aren’t related. Not by a large shot.

Looking to enhance your Facebook ad conversion rate? Build an audience on TikTok? Act with influencers? A social media marketer can do the hefty lifting ASAP without the guesswork.

When you hire a social media manager with experience in digital marketing tools and each social platforms’ best practices, you instantly level up your business’ ability to see revenues from social.

Your current social appearance is underwhelming

If your current social appearance isn’t generating much in terms of engagement or revenue, you have an obstacle.

A skillful social media marketer can impel the needle regardless of your goals. This comprises:

  • Establishing brand awareness in your target market
  • Developing sales and customers directly from social
  • Boosting interactions from possibilities and customers

Doing all of the above can be daunting, especially for new or occupied marketers trying to balance social alongside their other responsibilities. On the other hand, a skillful social media manager can manage these tasks and balance them to metrics you can measure.

smm1

You’re excited to scale your business’ marketing campaigns

The larger your company gets, the stronger of a direct business influence social media can have.

Examine how hiring a social media manager can assist your marketing pushes and initiatives such as:

  • Goods produced
  • Lead production
  • Client support and service
  • Hiring new talent

Mainly in competitive businesses such as e-commerce, retail, or SaaS, hiring a social media manager is essential for the sake of long-term growth.

Hiring a social media manager, step-by-step-

Let’s look at the essential steps and questions to ask to find the proper fit for your business.

Curate, plan and manage your content calendar

This is the important one. From scheduling promotions to sharing click-worthy posts for your followers, managing a content calendar is one of the crucial and time-intensive assignments for any given SMM.

Build your brand identity

For active brands, creating an identity should be superior.

Charming or professional? Skillful managers can help bond your voice and values to your customer foundation. Click To Tweet

Keep track of social media trends

The purpose of the social media manager is a dynamic one. Every business is diverse and social media managers must adjust to not only social-specific trends but industry-wide ones as well.

Engage followers on social media

Shoutouts. Accusations. Issues and interests.

Swift, thoughtful replies are a must-do for companies looking to nurture customers and keep their followers happy. Having a dedicated social media manager ensures that all of your mentions get noticed.

Support promotional purposes and campaigns

Possibly most importantly, social media managers are effective in finding ways to support your present marketing efforts. This entails collaborating with SEO, email marketing, and lead generation roles on campaigns and messaging.

Determine the must-have skills for your social media manager

  • Writing skills, for communicating within, cooperating with customers, and drafting marketing copy.
  • Social media experience such as working with various platforms and following their best practices
  • Customer service skills, including customer attainment and growth management
  • Knowledge of analytics, as well as other tools that produce marketing tech stack
  • Organizational skills to manage to wrangle their duties while also adhering to a schedule and deadlines

How to choose the best social media manager for your business

With a sea of skills to choose from, setting in on the right hire can be tough. Click To Tweet

Here are some approaches to help you get through the interview process and figure out who’d be the right fit for your company based on your aims.

Request to see their portfolio or records

Request specifications on the results of former campaigns they have run. You can examine their track record and what they’ve accomplished.

Get details on how they measure accomplishment

For example, which tools do they work with? What KPIs do they track and acknowledge to be crucial? Even if you’re not hiring a social media analyst, these questions are reasonable.

Give a difficult situation and ask how they would handle it

Whether it’s a fictional emergency or a spin on something that happened in history, role-playing scenarios are applicable to measure your candidates’ analytical thinking skills and marketing chops alike.

Ask to describe how they perceive your brand’s voice

This not only assesses if your candidate has done their homework but also confirms that they understand your company’s values and nature.