1: Establish Instagram objectives.
Consider the following common Instagram goals and how to achieve them:
Expand your audience: Share compelling content with Instagram hashtags to increase your reach and followers.
Create a community: Get to know your target audience and share content that feels genuine and builds trust.
Increase engagement: Comments and likes, ask questions, inspire followers, and invite them to interact.
Increase sales: by including a shopping link in your Instagram bio or activating Instagram Shopping, which allows you to tag and promote products in your posts and stories.
2: Examine Your Marketing Schedule
You now know what you want to accomplish on Instagram. But what should you post to achieve those objectives? As a starting point, consult your company’s marketing calendar.
Take note of the following occurrences:
The introduction of a new product or service.
Online or in-person events
Sales and discounts during the holiday season
Festivities and holidays
Brand-new content such as blog posts, eBooks, or case studies
3: Select Instagram Content Themes
Many of your Instagram posts may be inspired by your company’s marketing initiatives, but not every Instagram post must be about events, products, or sales. Naturally, your followers will grow tired of your constant pitches.
How should the rest of your Instagram calendar be filled?
Choose some content themes that are relevant to your company. Then add them to your Instagram calendar, making sure to include a variety of content throughout the week or month.
Consider the following content themes:
Put these events on your Instagram calendar and some goal-oriented content ideas for your marketing campaigns. Make sure to allow enough time for posting multiple pieces of content leading up to the event.
Testimonials that provide social proof and demonstrate how much customers adore your brand
Educational posts in which your audience learns something new
Behind-the-scenes content that helps followers learn about your company.
Posts with blanks to encourage followers to interact with your content
Motivational quotes that speak to your target audience.
4: Get to Know Your Instagram Audience
Although your Instagram page should be all about your company, the real star of your content is your audience. After all, you want your content to reach out to your audience and entice them to engage, save, click, and eventually convert.
So, how do you make content that your target audience wants to see?
Begin by becoming acquainted with them. Navigate to audience analytics in Instagram Insights or Facebook Business Manager. There, you can see your followers’ ages, genders, and locations—all of which can help you create content.
Examine your Instagram audience in greater detail. Search for the users who interact the most with your content. Scroll through your list of followers and select a few.
Read their bios to get a sense of who is interested in your brand. Are they customers or businesses?
Do they have similar job titles or work in the same fields?
Do they have children or empty nesters?
Do they use similar phrases or emojis in their profiles? You can use everything you’ve learned to create content that your audience will enjoy.
5: Define Your Brand's Instagram Visual Style
It is critical to creating a visual style that captures your brand and appeals to your target audience.
Don’t let your company’s Instagram aesthetic happen by accident. Clarify your look ahead of time so that your team can create content that is perfectly suited to your brand.
Here are some examples:
Colors: Does a cool or warm color scheme work better for your brand? Should you include your brand’s colors in your posts?
Grid: Can each of your Instagram posts stand on its own? Would you rather have posts that fit into a themed grid?
Texts: Should your posts only contain images? Will your content frequently include text overlays?
Templates: Do you want all of your posts to look unique? Or would you like to use different templates for different post categories?
Conclusion
Social media content for your company does not have to be an afterthought. You can create an Instagram content plan that allows you to hone your brand’s image, build an engaged community, and achieve more ambitious goals with planning.
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