- When you’re feeling creative, Tweet more often
- Visual content should be prioritized whenever possible.
- Use hashtags while posting
- Engage with Twitter communities associated with your profession and goals.
- Fine-tune the art of tagging, Retweeting, and replying
- Signal your value via Twitter threads
- Optimize your profile to attract new followers
- Participate in Twitter chats
- Time your Tweets to perfection
Introduction
Twitter is used by 50% of social consumers on a daily basis, and 30% of social media users want to see more brands using the site.
Fast-moving and easy to use, Twitter is arguably the easiest social media tool to use for growing a following from scratch.
But how do you attract those followers in the first place?
Here are our top 9 tips:
1. When you’re feeling creative, Tweet more often
Whereas other social media sites like Facebook or Instagram provide limited space, Twitter requires a more aggressive content strategy.
RivalIQ research shows that the top 25% of top-performing accounts on Twitter post an average of 12 times per week. That’s roughly twice per day.
Given how quickly platforms evolve, brands should always err on the side of posting often rather than being reserved. The key here is to not only promote yourself but also change the types of content you post.
2. Visual content should be prioritized whenever possible.
Studies show that Tweets containing images receive more likes, shares, and retweets than those without them.
Brands should strive to use images in their Tweets. Click To TweetAlthough text-only tweets are fine, images are better suited to stop serial scrollers and capture attention for longer periods of time.
3. Use hashtags while posting
Remember hashtags as a means to make your posts searchable, almost as a form of Internet advertisement for your Twitter account.
Tweets that include a hashtag usually receive more engagement than those that do not.
Adding a hashtag to any given Tweet is an easy way to increase the likelihood of new followers finding your account. Plus, doing so only takes a couple of seconds, and there are plenty of hashtags to choose from.
4. Engage with Twitter communities associated with your profession and goals.
Twitter hashtags allow you to put a “virtual” flag in a specific conversation, allowing you to interact with a community around that subject. Although some of these communities are formed by distinct members, others are for indefinite industries and tips. Submitting your content and reading what others have to say can help boost your follower count.
Check the bios of influencers and big names in your industry to see which hashtags they’re using. You can also use analytics to identify niche communities relevant to your business.
5. Fine-tune the art of tagging, Retweeting, and replying
Getting more followers on Twitter doesn’t mean spending all your time there, but doing the most with the time you spend.
Sure, you can schedule Tweets to optimize engagement. But at the same time, you don’t want your Twitter account to look automated.
Get in the trenches with fellow users by regularly engaging with them via tagging, Retweeting, and replying to their posts. This will show new followers that you’re human and help your brand get more eyes on it.
Little things like this are part of the bigger picture of attracting followers.
6. Signal your value via Twitter threads
Twitter threads assist as a method to break down ideas and experiences within a single Tweet.
Think of threads as blog posts in the form of Tweets. A creative way to make the most out of Twitter’s 280-character limit, threads often contain much discussion.
Instead of writing a simple question or educational Tweet, it can be useful to write a few Tweets, which are connected by the same subject, question, or theme. For instance, the first Tweet in a thread might start with “(1/6)” and end with “(6/6),” indicating there are six Tweets total in the thread.
7. Optimize your profile to attract new followers
Beyond content and engagement strategies, there are a few subtle steps to improve your Twitter profile so that it’s friendlier to new followers.
Optimizing your profile involves three clear and easy steps:
- A clean profile photo- For personal accounts, an unobstructed selfie (versus a high-res logo for brands) is ideal.
- Relevant tags, industry keywords, and location information– Your profiles should be comprehensive by describing what you do, your title, the companies you work with, and where you operate.
- A taste of your personality. Giving your audience a drive of your human side is passkey to attracting followers.
To attract followers, it is important that you allow people to get to know the real you.
8. Participate in Twitter chats
Just put, fine-tuning these parts of your profile helps enhance your chances of having a confident first impression with people who’ve never interacted with you before.
By consistently participating in chat threads, you become both an active and familiar figure in the chat and your brand’s wider community. Particularly for new members, chats almost always have a much broader potential audience than an individual user’s own account.
9. Time your Tweets to perfection
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