How to minimize bounce rate for an effective SEO
If you see a high bounce rate in your analytics, It’s time for you to restrategize your content marketing methods and redesign your site. Because a higher bounce rate is bad for your website. Now, why’s that? To answer this question, let’s first understand what a bounce rate is.
What is Bounce Rate?
The single-page sessions by the visitors without viewing a second page is called the Bounce rate. This analytical term is used as a measurement of your website’s overall engagement.
Bounce rate is calculated by the number of one-page sessions divided by the total number of website visitors.
For example, say your website encountered 1000
In layman language, When a visitor visits your website, stays on one page, and then leaves, It is called bouncing back. These analytics tell you that your website is not engaging your visitors for some reason. Our duty, as digital marketers or website owners, is to dig into these reasons and fix them.
So, how do we fix the issues that are causing our hard-earned website visitors to leave that page?
Here are 5 techniques to reduce bounce rate:
5 Techniques To Minimise Bounce Rate For An Effective SEO
1. Keep a check on your bounce rate
Keeping a regular check on your bounce rate would help you set goals and establish a baseline. It also helps you track your progress towards your bounce rate target.
To start with, Check the current bounce rate of your website and the pages that you want your most traffic to drive in. Set goals for these pages and then track regularly if your techniques are helping you progress towards your goal.
2. Mobile-optimize your website
We don’t carry a laptop in our hands all the time but what we really keep handy is our mobiles. So, If people are visiting your website on their mobiles and your website is not optimized according to the mobiles, they’ll leave the website immediately. The solution, though, is to mobile-optimize your website to lower the bounce back.
Making your website mobile-optimize includes:
Make sure your website is quickly loading on mobiles
provide mobile-friendly navigational tools
Make sure the website doesn’t look complex on mobile
Make sure common tasks of your websites can be easily done on mobiles like filling up any form
Use Google’s mobile-friendly test to evaluate your site.
3. Lower Page-load time
According to Google, 50% of mobile users leave a website page that doesn’t load within 3 seconds. With the introduction of 5G, expectations of fast-loading websites all across the online globe will increase. Make sure you’re up in the game of fast-loading websites.
4. Make content easy to navigate
Visiting your website should not look like a struggle to your visitors. If your page looks complex and messy, a visitor would probably leave immediately. The trick here is to simply choose a web design that is adjustable to different screen sizes.
Use proper formatting and readable fonts on your website. Use compatible graphics to make your website visually appealing.
5. Use Pop-Ups strategically
Pop-ups can be pretty annoying for your website visitors sometimes. It can discourage them to continue scrolling through your website.
According to landing page technology provider Unbounce, you should allow your website visitor to skim through your content for at least 60 seconds before the pop-up appears. Also, your pop-up should be relevant to what your website visitor is reading. Avoid asking for too much information on the pop-up forms.
So, these are the top 5 techniques that can help you lower the bounce-back rate on your website. Use these techniques and track your progress timely to see the results.
