The main distinction between computer program optimization (SEO) and Pay Per Click (PPC) is that traffic returning from SEO (organic) is free, whereas traffic generated from PPC is not free.
That is why you will typically see the terms organic computer program listings and paid computer program listings.
Organic Traffic vs. Paid Search Advertising
Position in Search Results
Organic results will solely seem within the middle of the page. Whether or not your listing can seem within the high positions or initial pages depends on how optimized your website is in terms of on-site and off-site SEO.
SEO: You will be able to get initial page positions if your website is optimized for search engines
PPC: You will be able to get your ad on the primary page by paying the next value per click (CPC)
Cost
SEO traffic is free, and PPC is paid. Perceive that it wants tons of effort and toil to urge free traffic from search engines.
The competition is high for pretty much each keyword you will be able to search, and you wish to possess a high-quality website, and an excellent SEO decides to get one in every of the highest five positions.
The cost per click of advertising with the foremost well-liked PPC system, Google Ads, depends on the recognition of the keyword, the number of advertisers WHO need to use the keyword, the number of connected websites that have ad positions for the keyword, and plenty of additional.
The news with PPC is that you solely purchase the clicks your ad receives and not for the views.
Determine your daily budget and pay not quite that, associate degreed calculate an estimate of the value per click for the keywords to focus.
Google Keyword Planner Results
SEO: the price of SEO is indirect. You can not pay to urge to the primary page but purchase SEO services if you can not do SEO yourself.
PPC: You pay once individuals click on your ad. You will be able to use the Google keyword tool to calculate what proportion you will be able to pay.
Traffic potential
SEO will get you additional traffic than PPC to manage to rank your website for the keywords you wish to get more traffic as a result of once your website seems within the high five positions, expect to possess an endless flow of traffic with no payment.
It is troublesome to urge first-page positions for a keyword, then paying for traffic is also your possibility since second and third-page positions can most likely bring zero or little traffic.
SEO: Organic traffic is continuous as long as you rank in one of the highest positions.
PPC: PPC ads will get additional clicks if you pay additional bucks.
Conversion
If your ads square measure extremely targeted and optimized, then a traveler from PPC is more doubtless to convert than a traveler returning from search.
The reason is that an online page will rank for various keywords, and the search traveler might not be searching for the content given on the actual page.
SEO: SEO traffic is healthier than different types of traffic but not nearly as good as PPC traffic.
PPC: Extremely optimized keywords can generate additional conversions however can value additional
Ease of use
Neither SEO nor PPC is simple to try and do if you don’t have the mandatory data and knowledge.
SEO may be a method that takes tons of your time and energy.
On the other hand, to achieve sensible results with PPC and Adwords, you either have to be compelled to take a course or hire a PPC expert to assist you.
The bottom line: PPC initial and so SEO
The bottom line is that you simply ought to use each PPC and SEO as a part of your net selling campaign.
PPC brings quicker results to run a PPC campaign and check that keywords convert higher.
Use PPC once you have a high-changing product and use SEO once you have a restricted budget to pay for advertising.
SEO might take time, but the results square measure long. Click To TweetWhereas with PPC once you stop paying for clicks, traffic will stop.