PINTEREST FOR BUSINESS MEANS BEING AWARE OF HOW TO REACH PINNERS THROUGH THEIR PLANNING JOURNEY.
Pinterest is a full-funnel marketing solution. What does that even mean? The full-funnel approach is determined by the stage of the buyer’s journey they are in.
What I find amusing is that marketers struggle to figure out where they should be:
Top of the funnel, middle of the funnel, the bottom of the funnel, when you can do it all on Pinterest! Pinterest for business is fantastic!
Many companies are unaware that 367 million Pinterest users do not spend their time passively scrolling through lovely photos and videos. They have a task to complete.
There is a purpose there. They are making preparations for a variety of events. They want to see all of the many options from firms like yours and are seeking inspirational ideas. And isn’t that where you want to be as a company in the future? A keen interest in business can help you achieve this.
What is the benefit to you?
Because individuals seek something specific but not for a brand, you have an incredible chance to interact with them early in their purchasing experience before your competition. When they’re ready to buy, they’ll remember you because you were there for them.
What do Pinterest users expect from the platform for business?
Creating a Pinterest marketing plan entails the following:
Setting SMART objectives (Specific, Measurable, Attainable, Relevant, and Time-bound). Do you anticipate that, in addition to building a Pinterest following, the platform will drive visitors to your website, enhance sales for a certain product, or increase event sign-ups?
Gaining a better understanding of the Pinterest audience as a whole and the demographics that are most likely to use the platform.
Find out who your brand’s Pinterest target demographic is.
Look at what your competitors are up to on this social media network.
Creating on-brand material for Pinterest and putting it into your social media content calendar.
You can start working toward your objectives once you’ve established a clear strategy.
What do Pinners want From Pinterest for Business?
Pinterest is where 85 percent of Pinners go to start a new project, according to the data.
Pinterest is the go-to destination for individuals to explore everyday interests such as well-being and self-care, seasonal holidays such as Thanksgiving and back-to-school, big life milestones such as weddings, and special occasions… Click To TweetChristmas is around the corner, and businesses that aren’t thinking about it may fall behind.
Pinterest users normally begin preparing in September. But this year, folks appear to be a little more excited, and they’ve begun as early as April. Christmas-related searches are up 158 percent over last year.
People visit Pinterest to buy, and they buy more frequently. Pinterest is a full-funnel marketing solution.
This implies that your company has the potential to share relevant material that is important to your target audience at each point of their journey. Did you notice what I said?
This promotes trust. From discovery through purchase, you can contact them with the relevant content. People who use Pinterest tend to purchase more and more frequently. When compared to other social media, they put more products in their shopping carts. They are also more vocal about the brand. They also spend roughly 80% more in stores than non-Pinners.
Why Is Inspiration Important?
There is little question that shopping has altered as a result of the epidemic. The wonderful thing about Pinterest is that it provides people with a cheerful, hopeful corner of the internet. It’s a helpful and productive environment, which is vital as individuals try to stay optimistic and grounded in the face of adversity.
2 out of 3 individuals believe that the inspiration phase determines what they will buy.
9 out of 10 weekly Pinners utilized Pinterest to get ideas for a recent purchase.
Conclusion
Seasonal searches are already on the rise, and customers are worried about logistics, delivery times, and customer service. They are starting their online shopping early. Pinterest for business may help you connect with customers early in the online purchasing cycle by using high-resolution product photos to emulate the in-store experience. Proactively communicate how your company is tackling pandemic-related concerns such as cleanliness, supply chain difficulties, and customer assistance.