The Ultimate Marketing Guide for Snapchat for Business
Snapchat is still a huge hit among Millennials. So, if you want to engage a younger market, Snapchat might be a great place to start.
Snapchat was founded in 2011. Snapchat is still one of the top 15 most-used social media sites in the globe as of early 2020.
While Facebook, YouTube, and Instagram continue to have much more monthly users than Snapchat, utilizing Snapchat for business might still be an efficient approach for your company to reach a new audience.
1. The Advantages of Snapchat for Business
First and foremost, understand that Snapchat may not be the best social media tool for every company.
However, if the following points relate to your brand’s beliefs, Snapchat may be a good marketing tool for you.
2. Reach out to a younger population.
This is because 82 percent of all Snapchat users are 34 or younger.
And you may have difficulty reaching this audience through other channels. More than a third of Snapchat users aren’t on Instagram.
3. Encourage users to interact with your brand.
Snapchat users are 60% more likely to buy something on the spur of the moment.
While using Snapchat to interact with friends, users are also likely to find new companies. Snapchat’s current design links pals via the ‘Chat’ button on the home screen’s left side.
4. Explore page on Snapchat
The ‘Discover’ icon on the right-hand side of the home screen links consumers with companies and content providers.
Snapchatters, for example, may watch content created by firms utilizing Snapchat for marketing, such as Cosmopolitan magazine and MTV, under the Discover area.
5. Make a statement and demonstrate your brand's fun side.
It is created to be lighthearted and entertaining. It’s about being yourself, not being picture-perfect. Snapchat refers to itself as the app for #RealFriends.
Many of the elements you’ll employ are geared at being playful, inventive, and even a touch cheeky. Snapchat, for example, recently introduced new options for users and companies to express themselves, such as cameos and 3D snaps.
6. Set up a Snapchat Business Account
To utilize Snapchat efficiently for marketing, you must first create a Snapchat business account. It makes no difference if you’re using Snapchat for a major corporation or a tiny business – the Business account is available to both.
By creating a Snapchat Business account, you will be able to accomplish more on the platform. It gives you access to additional capabilities that can help your marketing approach.
Some of the features you may access with a Snapchat Business account, for example, are as follows:
Using Snapchat’s Ads Manager, advertise on the platform.
Age-targeting your personalized products to reach your intended audience.
Target your personalized works by location to reach a certain audience.
6 must-know Snapchat marketing strategies for businesses
After you’ve mastered the fundamental, beginner-level abilities, use these Snapchat marketing ideas to get the most out of your account.
1. Inform your target audience that you are on Snapchat.
If Snapchat is new to your company, the first step is to let your audience know you’ve arrived. And, because the platform is so different from Facebook, Twitter, and Instagram, you’ll need to experiment with new methods to gain more Snapchat followers.
There are several methods for disseminating information.
2. Share your Snapchat username with others.
If you have a large following on other social media platforms, inform them that you are currently on Snapchat. Facebook postings may be scheduled. Alternatively, schedule Tweets that disseminate the news.
3. Make an "add me" URL.
When you’re in your company’s Snapchat account, click the settings button in the upper right-hand corner. Then, in the selection, choose ‘username.’
This will display your Snapchat’s unique “add me” URL. These URLs always have the same structure: snapchat.com/add/yourusername.
4. Make a snap code.
A snap code is a credential that can scan with a smartphone or tablet. Scanning this allows Snap chatters to simply and swiftly discover you. It functions similarly to a QR code.
Users may also utilize snap codes to locate your brand’s unique filters, lenses, and content.
To generate a snap code, follow these steps:
When on your business’s Snapchat account, click the settings icon in the upper right-hand corner.
Choose ‘snapcodes’ from the dropdown menu.
Navigate to my ‘snap codes’ to locate your company’s unique code.
You’ll also see that you may generate new snap codes and connect with other people using their snap codes in the same location.
Taking a snapshot of Teen Vogue’s snap code, for example, will take a user to their Snapchat content. The snap code will be saved in your snap code settings underscan history’ or scan from the camera roll.’
5. Incorporate the snap code or URL into your marketing materials.
This might include your website, email signature, newsletter, and other items.
Understand that a snap code does not have to be displayed on a screen to function. You may also include your company’s snap code on marketing materials. Even if Snapchatters scan your code for a T-shirt, they may use their gadget to find you on Snapchat.
6. Ads should be targeted to a certain audience.
With a Snapchat Business account, you may configure various filters to target certain audiences with your advertising.
This might assist you in reaching Snap chatters who are engaged with your brand. However, it may also assist you in reaching a new audience.
You may, for example, tailor your Snapchat advertising to a lookalike audience. That is, Snapchat can help you contact folks who are similar to other Snap chatters who are currently engaged with your business and may be interested in your brand.
You may also target adverts based on the user’s age, personal hobbies, or prior contacts with you as a client.
You may also target adverts based on the user’s age, personal hobbies, or prior contacts with you as a client.
Now that you’ve learned about some of the benefits of Snapchat for companies, how to set up your Snapchat Business Account, the features your company can use on Snapchat, and how to use Snapchat advertisements, it’s time to use this platform to market your company.
Begin snapping!