Top 5 Blogging Trends to Follow in 2022
It is obvious that blogs are beneficial when it comes to content marketing.
Millions of people read the blog every day which helps brands build awareness, trust, and conversion each month. Above all that, Blogs shoots up the chances of getting into the indexed pages by a whopping 434 percent.
Blogs bring more inbound traffic and audience to your company. There are more than enough reasons to have blogs on the website.
If you are having a blog section on your website, you should follow the following blogging trends to skyrocket your 2022 blogging strategy.
1. The Power of Visual Content
Visual content is getting more and more essential in any kind of content. In this fast-paced world, People quickly move on to the next content. The span of time for staying and reading content is too short. In this case, Visual content does exceptionally well as people like engaging more with visuals.
According to the studies, Readers can recall 65% of the visual content they see. This makes it an important part of marketing since it helps in creating brand awareness and retention more effectively.
Blogs are long and not everyone is a reader. So, the importance of design and interactivity increases here. Visuals provide assistance to the readers by making the content easier to skim through. Most of the readers just skim through the content looking for only efficient information.
If you want your readers to stick to the page and engage with your content, use visuals.
2. Affiliate Marketing is the Hot Trend
Implementing affiliate marketing in your blog content has become an important factor in today’s content marketing. It is one of the trending practices to capitalize on blogging.
Affiliate marketing is a marketing arrangement that allows you to create a sales funnel outside your website.
For example, In a B2C business, you can hire a content writer to post a review blog of your product on their website or platform. Then whoever gets to you through that post could be offered discounts on your products.
Affiliate Marketing improves your sales and gets you a new audience. What’s not to like?
Of all the affiliate commissions in the U.S., Blogs account for over 40 percent.
Dive into affiliate marketing to make your content marketing a hit.
3. The Rise of Critical Readers
Public view of online content is changing and they are growing more skeptical of the plethora of information that is thrown upon them on every topic. In such a case, another blog trend that emerges is the inclusion of critical readers in your audience.
The growth of competition and fake news had made readers trust less the content that is available online.
The readers of today demand a truth-check in what they’re reading. They need to know if the content is just and accurate. And for that, they look for citations, sources, stats, and reviews of other bloggers. The only solution to this challenge is to write a quality blog with relevant citations, verifications, and good sources.
4. The need for Mobile-First Format
Mobile-first formatting will always remain constant in the blogging marketing scene. We cannot deny the fact that almost everyone uses mobiles to read content online and thus, It is important that your blogs are mobile format friendly.
Consumers endlessly surf through the content on their phones. Whether it be news articles, Facebook feed, or Instagram scrolls, the handy and convenient-oriented mobiles are the go-to for almost all kinds of readers.
Any of the digital content that you create, including a website, blog page, or eCommerce site, should be mobile-optimized as a first priority. No website visitor wants pixelated or cut-off on screens on their mobile displays.
You don’t want to lose your audience’s trust by giving them a bad user experience when it comes to mobile-friendly pages.
5. Estimated Reading Time is Underrated
You’ve been undermining estimated reading time if you don’t use this feature. So, let us understand how essential is to determine the estimated reading time for your blogs.
Estimated reading time can boost the reader’s motivation for reading and keep them engaged through the content right from the start.
For example, If a blog states that its estimated reading time is 15 minutes and you have a meeting in 10 minutes then you might save that blog for later. Similarly, If a blog states that its estimated reading time is 2 minutes then you might take interest in reading it because of the blog’s convenient length and click on the blog immediately.