Tracking, collecting, and analyzing data with tools to analyze shareable social performance comes under social media analytics.
The analytics help you understand social media tactics and strategies that work and allow you to manage time, hard work, and budget.
Following is a short helping trip for you to understand social media analytics and some tools that can aid you with it.
What is social media analytics?
Tracking, collecting, and analyzing data with tools to analyze shareable social performance comes under social media analytics.
It involves:
- Single social network
To get results of a specific social media campaign.
- Business active social media networks
Useful for long-term goals and assessment of social media presence for the business.
Top 13 social media analytics tools
1: Hootsuite Analytics
Key benefits: Reports and Performance data of every social network Paid tool
With Hootsuite Analytics, you get social media activities report that simplifies work, saves time, and easily compares aggregate results.
The key metrics here include:
- Clicks
- Comments
- Reach
- Shares
- Video views
- Video reach
Use customizable templates to track, analyze, and monitor social media performance. Export reports to Excel, PDF, or CSV with clear, shareable, and analytics reports.
With Hootsuite Analytics, you get:
- Productivity
- Response time
- Resolution time.
2: Google Analytics
Key benefit: Lets you know about traffic and leads on your website from all social media
Free tool
Learn about your website visitors with Google Analytics as you can:
- Know social media platforms giving the most traffic
- Know the best content for social networks
- Know the leads that your business gets from social media
- Calculate ROI
3: UTM parameters
Key benefit: Lets you know about traffic and leads on your website from all social media
Free tool
UTM parameters are shortcodes (that you need not know) appended to links shared on social media that precisely tell you about interaction and leads to your website. UTM parameters and Google Analytics help you get precise data about social media traffic and leads through channels. Automatically generate UTM parameters with Hootsuite social media management platform.
4: Hootsuite Insights
Key benefits: Brand sentiment and customer demographics Analyzation
Paid tool
With Hootsuite Insights, analyze earned social mentions to measure social sentiment and get a visual representation of people’s online thoughts about you through word clouds.
Analyze data about your audience details and compare demographics to know how people feel about your brand. The social media analytics report lets you know whether mentions spike is a positive or negative occurrence.
You get opportunities to reach out to the audience that already talks about your brand and products.
For the market analysis, use Hootsuite Insights that tracks conversations on all social networks and other possible public chat forums.
5: Brandwatch
Key benefits: Track and analyze data
Paid tool
With Brandwatch, you get the following top benefits:
- Summary
View social conversations about your brand and competitors.
- Trends
Conversation reports and influencing accounts.
- Reputation
Sentiment trend check-up for monitoring.
- Influencers
A brand-relevant report to identify influencer marketing opportunities.
- Competitor comparison
Social media data on conversation volume, sentiment, and voice sharing.
6: Talkwalker
Key benefits: Monitored conversations to analyze engagement, sentiment, and emotions
Paid tool
With Talkwalker, you get the following offers with analytics of the social conversations, filtered according to your convenience:
- Mentions
- Brand sentiment
- Important influencers
- Author lists
With Talkwalker, you can spot conversation activity peaks to determine the best time for posting about your brand.
7: Hootsuite Impact
Key benefits: Tracking organic and paid social impact real business goals Paid tool
With Hootsuite Impact, you get the compared performance of your organic and paid social posts with suggested improvements to help create social media analytics reports. The Hootsuite Insight ROI formula gives you the perfect analytics data for success replication and improvement.
8: Facebook Analytics
Key benefits: Shows engagement and improvement tips for your Facebook handle
Free tool
With Facebook analytics tools, you get the following key points:
- Facebook Page Insights
Engagement, reach recommendations, responsiveness, views, growth, etc.
- Facebook Audience Insights
Tracking demographic factors tracking for the overall Facebook audience.
- Facebook Ad Center
Ad spends post engagement and links click.
9: Twitter Analytics
Key benefits: Performance analysis of Twitter posts
Free tool
With Twitter analytics, you can easily track the following key points:
- Account home
Monthly highlights, top tweet, top follower, and top mention.
- Tweet activity dashboard
Engagements and impression tracking on tweets.
- Campaign dashboard
Tracking Twitter ads with metrics like impressions, reach, engagement rate, and CPA (cost per action).
10: Instagram Insights
Key benefits: Learning audience demographics with Instagram performance tracking
Free tool for business and creator accounts
With Instagram Insights, you get the following key points:
- Content
Tracking posts and Stories performance metrics.
- Activity
Tracking interactions and content receives from people who visit your account.
- Audience
Audience demographics.
11: Snapchat Insights
Key benefits: Understanding Snapchat content reach
Free tool for Snap Stars
With Snapchat Insights, you can track the following metrics:
- Views
Find snap views and custom them according to your time reference.
- Reach
Unique views per day, view time, completion rate.
- Audience
Know the audience’s top interest.
12: Pinterest Analytics
Key benefits: Understanding audience’s interests and tracking metrics for Pins
Free tool
Audience insights and Pinterest Analytics are two built-in social media analytics tools in Pinterest, and the following points tell about their roles:
- Audience Insights
Audience demographics.
- Pinterest Analytics
Tracking impressions, engagements, link clicks, and Pinterest-specific stats.
13: LinkedIn Page Analytics
Key benefits: Know LinkedIn Page visitors and evaluate post effectiveness
Free tool for Page admins
LinkedIn Page Analytics gives data on posts, pages, and recruiting. Following are what you can gain:
- Updates: Tracking impressions, reactions, comments, shares, and engagement for paid and organic posts.
- Visitors: Tracking visiting people and learning about their demographics.
- Followers: Demographic info for followers, not visitors.