Introduction
Influencer marketing can be an effective way for a wide range of brands to reach and engage with their target audience. Many brands, including both large and small companies, have used influencer marketing to promote their products or services.
Brands that used Influencer marketing
Some examples of brands that have successfully used influencer marketing include:
Fashion brands:
Many fashion brands have turned to influencer marketing as a way to reach and engage with a target audience, particularly younger consumers. Influencers who have a strong following within the fashion industry can be particularly effective at promoting clothing, accessories, and other fashion products.
Daniel Wellington
Daniel Wellington watches, and accessories have always focused solely on an influencer marketing strategy.
However, in 2018 they made a slight shift in their creator preferences by starting to work with a wide array of micro-influencers. So now, anyone with a dedicated audience was the right partner for Daniel Wellington.
Daniel Wellington could rely on higher engagement return rates and a better ROI by partnering with influencers with small but dedicated audiences.
Some of their regular tags such as #DanielWellington and #DWPickoftheDay are very popular among Instagram’s fashion-related tags. They also incorporated sponsored posts from influences into their campaign, which led to engaging and rewarding content followers could trust and relate to.
Zara
High-street retailer Zara started the #iamdenim campaign to demonstrate that their clothing can be both fashionable and affordable at the same time. For this campaign, they collaborated with well-known fashion influencers to spread their message through frequent Instagram takeovers.
They collaborated with a number of influencers, including Teesh Rosa, who produced unfiltered material on their products. By doing this, Zara was able to demonstrate that its denim jackets and jeans are not only suitable for everyday wear and are popular with influential people.
Beauty brands:
ColourPop
These influencers benefited ColourPop in two ways by using its products in their makeup tutorials:
- Motivate customers to buy the brand’s goods
- Encourage other cosmetic artists to explore their own brand collaborations by sparking their enthusiasm
You’ll see that ColorPop’s social media is graced by users of all sizes and shapes. Like the majority of beauty companies who collaborate with micro-influencers, ColourPop makes extensive use of user-generated content across all of their social media platforms.
Influencer marketing has also been popular in the beauty industry, with many brands using influencers to promote their products and share beauty tips and tutorials with their followers.
Kylie Cosmetics
When discussing cosmetics companies, we must bring up Kylie Jenner’s business empire – Kylie cosmetics
It should come as no surprise that Kylie is prominently featured in all of the company’s branding and advertisements given that being an influencer is nearly ingrained in her DNA. To be fair, it’s her brand!
While the reasons for Kylie Cosmetics’ success are up for discussion, the brand itself serves as an example of how influencers can essentially start a business from zero. In addition, the brand isn’t just about Kylie or famous producers.
Food and beverage brands:
Food and beverage brands have also used influencer marketing to reach and engage with their target audience. Influencers who have a strong following within the food and beverage industry can be effective at promoting products and sharing recipes and other content related to food and drink.
Oreo
The well-known American cookie company Oreo took things a step further by working with Instagram sensation Chiara Ferragni, who has 26.3 million followers, to release a limited-edition product with packaging inspired by the Italian KOL’s fashion.
But there’s more! Additionally, Oreo unveiled a Chiara Ferragni-inspired capsule collection that users could win by taking part in several online contests.
By collaborating with a highly well-known content producer, Oreo strengthened its “cool” reputation among millennials and Generation Z through this Influence Marketing campaign, which was launched in March 2020. Additionally, Chiara Ferragni has given the brand a tremendous global reach thanks to her enormous network, considerably enhancing the partnership and its effectiveness. More people watched the video that Chiara Ferragni posted to her Instagram account.
Dunkin
The well-known TikToker Charli D’Amelio collaborated with the renowned donut company Dunkin to produce a trademark beverage (136.3M followers on TikTok). As part of their partnership, Dunkin’ introduced “The Charli,” a brand-new whole milk and caramel beverage, in September 2020.
Over 4.7 million people liked, left 53 thousand comments on, and shared Charli’s video. A contest run by the company was also announced on its Instagram page, giving 5 followers the chance to meet the TikToker virtually. the circumstances? Using the hashtag #CharliXDunkinContest and naming the brand, participants must upload a photo of themselves holding the well-known beverage produced as part of the collaboration. A smart move that helped the brand become even more visible thanks to the wealth of fan-generated content.
Travel and hospitality brands:
Travel and hospitality brands have used influencer marketing to promote their products and services, particularly on social media platforms like Instagram, where visually appealing content is often shared. Influencers who have a strong following within the travel industry can be effective at promoting travel and tourism products and services.
Southwest Airlines
Southwest Airlines is another top brand that started a trendy influencer contest on Instagram called #SouthwestPassport#. This hospitality brand has sent about 13 influencers to different locations to promote its brands. Influencers used are popular and have great content on Food, travel, tourism, and wellness.
What makes your Southwest campaign interesting is that it doesn’t just reach millions of their influencers’ followers. People who hear about it can enter a contest and win A Gift certificate. However, to qualify for this contest, you have to hashtag them.
Hilton Hotels
Hilton Hotels has tapped into a younger generation of travelers with its Hilton@Play initiative. The initiative produces live music events at various Hilton properties across America and in the United Kingdom. But it’s not geared towards just anyone: it’s an exclusive group of guests. The event was open only to HHonors Rewards members who had a certain number of points.
Hilton added a level of access to artists like Nick Jonas, complete with live streams on Periscope. So even if you weren’t a HHonors member, it provided an incentive for fans to visit Hilton properties for travel so they can be invited to the next Live Nation-sponsored event.
In Conclusion
Influencer marketing is an effective strategy to consider in our changing marketing landscape. Influencers have engaged audiences and can give your business a boost that it needs.