Marketplaces and Scalability Hyperlocal Network Effects Cross-Border Network Effects Little Bit about Numbrs Marketplaces and Scalability We all know that Uber and Airbnb are the two most iconic companies from the last decade. Originally, both companies were considered to be part of the same “sharing economy“, They created entirely new markets by using the marketplace …
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Introduction Make an Influencer list and keep everything organized Give without asking: DM& Emails Send you products quickly & easily Making unboxing memorable and personalized Track the organic posts Follow up and permission for usage rights Prepare the content for your ad account Run ads as influencer marketing campaigns Organize, tag, define the relationship Analyze, …
Covering Your Email Service Provider Set-Up Capturing Subscribers to Build Your Email List Automating Welcome, Abandon & Post-Purchase Merchandising Your Email Marketing Campaigns Optimizing Creative: Subject Lines, CTAs & Content Diagnosing List Health, Segmentation & Personalization Testing Deliverability: Inbox vs. Spam + Unsubscribe Rates Reporting on the Right Email Metrics & Accurate Tracking BONUS: SMS …
Prioritize a healthy mix of paid and organic traffic Create distinct funnels based on SKUs or Buyer Personas Follow the AIDA Metrics to Boost Your Creativity Always optimise for the conversion goal (Always? Yes, at all times) Using Search Engine Marketing to Capture Demand Gain a competitive advantage through content marketing and SEO Set Source-Specific …
Introduction What is a Market Network We’ve seen this before 7 Attributes of a Successful Market Network More complicated services are targeted via market networks. People are important. Collaboration occurs in the context of a project. They have distinct profiles of the individuals involved. They aid in the development of long-term connections. Referrals are plentiful. …
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Identifying And Mapping Out Your Growth Channels First question: Who are your customers and how do you reach them? Second question: What is your customer’s pathway to you and how do you attract them? Third Exercise: Rank & Analyze Pathways to Find Efficiencies Conclusion Identifying And Mapping Out Your Growth Channels Businesses must master the …
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Everything You Need to Know About Performance Marketing What is performance marketing? Is Affiliate Marketing the Same as Performance Marketing? What is the Process of Performance Marketing? Retailers, also known as “merchants,” “Publishers” or “Affiliates” Affiliate Networks and Third-Party Tracking Platforms: Affiliate Managers or OPMs (Outsourced Program Management Companies): Cost Per Action (CPA) (Cost Per …
What is community-led growth? Why do we need community-led growth? Feedback Support Flash Mobs Advocacy Education Is community-led growth a new thing? How do I start a brand community? What tools do I need? Following are the few categories: Chat apps Forums Productivity tools Social Media Email database Conclusion What is community-led growth? It is …
The Value of a Public Relations Partnership The power of the perfect match Five factors for success Have one creative goal Seamless co-operation Key messages The chase Future facing Conclusion The Value of a Public Relations Partnership Finding the perfect partner isn’t simple. It can be hard to find another brand, spokesperson, or celebrity who …
How to choose the right UX metrics for your product The HEART framework Happiness Engagement Adoption Retention Task Success The Goal-Signals-Metrics Process Goals Signals Metrics Conclusion How to choose the right UX metrics for your product? You may evaluate usage statistics for your product and compare different interfaces in A/B testing while designing for the …
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