Twitter can be helpful for your business and brand promotion if you use it the right way.
Following are some goals to keep in mind before diving into the Twitter world:
Set Twitter Goals
The most challenging part of social media is ROI. Without planning and goal setting, you are likely to cause mistakes and get low engagement or none at all. Following are some recommended goals you can opt for:
- more traffic
- better-qualified leads
- faster customer service
- build following
- network
Identify your goals, set a time deadline, and analyze activity with Google Analytics.
Exposure and Twitter Chats
Focus on getting active and engaging followers. Know about them through Twitter chats, gain attention and following, and share ideas. Tag them to let them know you are talking to them, reply to their responses, engage uniquely and humorously with them once they have followed you. Build a relationship so that they remember you and your brand and schedule conversational posts.
Create a Tweeting Strategy and Schedule
Create a posting schedule and keep it in mind for the editorial Twitter calendar to know when and what you post. Tweet links and post multiple times rather than just once.
Reposting gives a reminder to people and fills out the empty spaces of your tweet so that you appear on people's timelines. Click To TweetPlan a seasonal content with different themes according to the season and festival. Use the ads for promoting your brand with the following:
Promoted Ads
This ad reaches people who don’t know about your brand.
Follower Ads
Promoted accounts are in the target audience’s timelines and suggestions for you to gain followers.
Twitter Amplify
Align video content with relevant publishers on Twitter.
Twitter Takeovers
A premium ad helps you reach the audience by coming up in their timelines, searches and gives you maximum reach.
Twitter Live Ads
Promote live videos to increase engagement and followers.
Right Ad Campaigns
Choose a Twitter ad campaign according to your requirements. Following are some suggestions about different ad campaigns:
→ Followers
Account promotion with each follower payment.
→ Awareness
Mass tweet promotion and paid impressions.
→ Video views
Video promotion with payment based on viewer count.
→ Website clicks/conversions
Tweets promotion with paid clicks and conversation tracking.
→ Re-engagements/App installs
Tweet promotion to new users who don’t know about you and your brand.
→ Lead generation
Tweet promotion for paid leads.
Use Twitter Video
Video is a popular and sought-after option in the content world. Native videos let you create videos within a time frame, while live videos are ideal for live conferences and events that can be re-watched even after the event is over.
Twitter Contests
With Twitter contests, convert your followers to email leads and paying customers. Here are some tips for running a Twitter contest:
1. Type of Contest to Run
Select the type of content that meets your goals and gives attention to brand awareness.
2. Prize selection
Pick prizes to attract an audience related to your business for brand awareness, like giving out your products.
3. Create Contests
Build navigation-friendly and interesting contest entry page.
4. Promote Contests
Share the contest, promote with paid posts to bring in more audience and engagement. Following are some ways to aid you with it:
→ Share on social media.
→ Email your customers.
→ A Twitter ad to reach non-following users.
→ Create a press release to explain your business and content.
→ Add a contest banner on your site and link it to your page.
5. Monitor Contest
Analyze the growth of the contest if it’s meeting your goals and adjust accordingly. Use Google Alerts to monitor your content mentions on the internet.
6. Follow up after Winner choosing
Promote the Twitter account after the contest ends by sharing the winner’s identity, sending out thank you emails to participants, and encouraging them to enter future contests.
Twitter Tools and automation
Following are the shortlisted tools to help you with automation and smooth Twitter sailing:
TweetDeck
Schedule Twitter posts, monitor mentions, and more.
SocialOomph
Schedule tweets and track keywords.
Hootsuite
Monitor social media profiles from one location.
Followerwonk
Grow social reach, explore Twitter analytics, know audience demographics and save time and energy.
Conclusion
Set marketing goals, and you are on the successful path already. Gain followers, engage with them, use Twitter ads for more incoming organic followers and audience and automate your efforts with Twitter tools to save time and energy.